Phase 2 · Information Design Scenarios

Information Scenario 1: Coach George and the Strong Safety

Coach George is sitting in the stands watching a rival football team.  He studies the players and is amazed that one of the Safeties has just made his third interception of the game.  Since George's team plays its rival in the following week, he decides that this calls for an immediate adjustment.  For next week, they'll be focused on short passes that go away from the Safety's strong side.  They'll execute a lot of run plays.  So he pulls out his iPad right there in the stands and loads the iCoach app.  He remembers that the Armband tab was the orange tab, which pops out, so he clicks it.  The Armband view is a very concentrated bright orange, which he doesn't like, but he notices the familiar white plus sign that he'd seen when adding plays the previous day.  He presses it to bring up the Playlist.  Scrolling through, he selects several of his favorite run plays and adds them to the Armband.  Then he realizes he should remove the pass plays which try to take advantage of weak Safeties.  He presses the familiar minus sign to remove the pass plays.  For the few pass plays remaining, he realizes he should note the Safety as a strong player.  He presses the Playbook tab and sorts by "Pass Plays."  In each of these, he selects the safety and chooses highlight.  Now, as Coach desired, the Safety is highlighted in red.  It sticks out with a sore thumb, which will let his players know to take note of this player.  He saves the play and returns to the Armband by clicking the orange tab he despises so much.  Scrolling through the list, which is evenly spaced enough for him to process each play, he realizes that this Armband is ideal for next week's game.  He deploys the Armband, turning his attention back to the game to see if there are any other weaknesses or strengths for him to take note of.

ANALYSIS

In this scenario, Coach George uses his visual memory to quickly select the Armband tab while he's thinking about it.  He doesn't like the color, but it helps him to remember which tab is which.  When he selects the Safety to "highlight" it, the color-changing causes the player to pop-out.  This will help the activity downside of being unable to determine which players are strong. 

Information Scenario 2: Coach Jerry, the Newbie

Coach Jerry is one of George's assistants.  George recommended that Jerry try the app, so Jerry downloads it.  When he runs the app for the first time, an introduction screen greets him.  Since this screen is contained in a white box, he perceives that it is the focus of the screen  He reads a few lines and notices a red arrow at the bottom right corner of the box.  To the left of the arrow is a fraction which reads "1/5."  Curious, he presses the red arrow which pops out at him.  Then another arrow appears on the opposite side of the number pointing left.  The fraction now reads "2/5."  He realizes immediately that he is on page 2 of a 5 page introduction manual and proceeds through the rest of it to learn how to navigate the iCoach app.  Having breezed through the introduction the first time, Jerry didn't catch the hint that the tutorial could be disabled in the Options tab.  So the next time he loads the app, he is frustrated that the introduction displays again.  "It's got to be here somewhere," he says to himself, glancing at the bottom three tabs.  He notices a smaller grey tab labelled "Options" and selects it.  The options are aligned, which causes his eye to scan down them quickly.  At the bottom he notices a checkbox beside "Display Introduction" and he unchecks it.

ANALYSIS

This scenario demonstrates Jerry's first-time use of the app.  He is slightly confused, but the arrows and numeric indicators help to demonstrate the position in the tutorial he currently occupies.  With this information he realizes how to navigate the tutorial like a book, pressing arrows to get back and forth between pages.  The alignment of the options also helps him to quickly find the option to disable the tutorial once he's comfortable enough with the app to navigate it on his own.